To get the most out of your guest post opportunities, it is important to know the target audience and content of the blog where you'll be posting. Is it for a general consumer audience, a business audience, or a specific tutorial or list? Once you know this information, you'll be able to choose the appropriate guest post opportunities.

Content Marketing Institute

Guest posting is an important tool for content marketing, as it can introduce your content to new audiences. It can also help you gain backlinks. However, before you start guest posting, it is important to create a plan for the process. You should set a schedule and stick to it, even if you are just writing a few articles a month. To stay on track, block out two hours every few weeks on your calendar. Then, when inspiration strikes, just sit down and write.

Before submitting your guest post, make sure to research your target audience. You should research the topic to write about, and you should mention your keywords in the submission form. Also, try to write in a simple and meaningful style, with smaller paragraphs. You should also make sure that there are no grammar or spelling mistakes.

The Content Marketing Institute recommends that you test out different tactics to generate new traffic and build an audience. You can also subscribe to their free weekday newsletter, which features new content every weekday. George Drennan is the founder of Eagle Content, a content marketing agency. He works with startups and enterprises around the world to develop their online presence. He lives in Shropshire, England.

The Content Marketing Institute's education and consulting group is led by Robert Porter, who has worked with over 500 companies, including fifteen Fortune 100 companies. He has provided content marketing advice to global brands including Capital One, NASA, and McCormick Spices. He has written two books and authored over one hundred articles. His most recent, Experiences in the Seventh Era of Marketing, is a best seller. It has been described as a treatise and a call to arms to marketers to lead business innovation in the 21st century.

Getting executive buy-in for content marketing programs can be difficult. Many people in the organization may be skeptical about the effectiveness of content marketing, and this can be a challenge. To achieve executive buy-in, you need to find ways to justify the importance of content marketing. To do this, Kathy Hanbury provides exercises to determine the right content mix for your company. And Brian Massey applies chemistry principles to content marketing programs.

Among search and SEO professionals, Google's house-cleaning continues to color discussions on measuring success. Content marketers and social media marketers weigh in on the best way to measure their success. In addition to Google's recent house-cleaning, Brian Massey covers the basics of landing page conversion. On the Copyblogger radio show, he tackles how to earn money with content.