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scottmorris
Apr 04, 2023
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If you're selling makeup or skincare products, custom cosmetic boxes are an excellent way to increase sales and build brand loyalty. Here are a few ways to make your packaging stand out from the competition:
First, it's important to identify your target audience. This will help you create packaging that resonates with customers on a personal level.
Colors
When you’re creating the cosmetic boxes, it’s important to choose a color scheme that resonates with your target audience. This is because it can help convey the product’s intended message to consumers, which can increase sales and customer satisfaction.
A good color scheme should be based on a product’s colors, branding, and other elements. It should also be cohesive with other marketing materials, such as brochures and advertisements.
For example, a lipstick or eyeshadow palette might be best suited for bright shades like fuchsia and purple. In contrast, a blush palette might work better with muted tones like pinks and peaches.
Different types of color can have different effects on consumer psychology, so it’s important to consider how your product’s packaging will be used in a variety of settings before choosing a color scheme. You’ll also want to think about how customers of various ages might perceive color.
White is a common color for packaging, and it often symbolizes purity and safety. It may seem conservative, but it’s an effective choice for a wide range of products.
It’s a great color to use if you want to communicate safety and cleanliness, which is why many beauty brands opt for this hue when designing their packaging. It’s also a common choice for products that are meant to be used daily, such as sunscreen and charcoal masks.
Shades of purple and pink are also popular choices for cosmetic packaging, as they generally communicate a sense of sophistication. They’re softer than reds or blues, and they’re usually aimed at a younger audience, such as pre-teens.
Choosing the right color for your cosmetic packaging is crucial, and it’s vital to make sure you choose one that will complement your brand’s core colors and logo. This will ensure that your package stands out from competitors and appeals to your target audience.
It’s also important to balance minimalism with color in your packaging design, as too much information can be overwhelming and lead customers to miss essential details. For instance, if your product has a large label, you might want to use a lighter shade for the background to create space for more text. It’s also a good idea to incorporate images and visuals that are relevant to the content of your cosmetic product.
Shapes
Cosmetic packaging can be a great way to make your products stand out on store shelves and attract more customers. However, you need to choose the right box for your brand’s image and goals.
One way to do this is to use the right shape. While traditional rectangular boxes are classic, there are other shapes that you can use to create a more eye-catching appearance. For example, you can use a heart or star to make your boxes stand out on the shelf. And you can even use recycled paper and bamboo to create eco-friendly packaging.
Another way to make your cosmetic boxes stand out is to add foiling. This will give them a unique look and can also increase their durability.
In addition, you can choose from a variety of materials when it comes to your custom cosmetic boxes. For instance, you can choose a high-end material like metal or wood for your boxes, or you can opt for an inexpensive option, such as cardboard.
Regardless of the material you choose, you want your cosmetic box to be strong and durable. This will ensure that your products don’t get damaged during shipping and handling.
While choosing the right shape and material for your boxes is important, you can also create an attractive design by adding stickers or labels. You can even add a QR code to your box for easy access to information about your product.
This will help consumers quickly identify the ingredients in your product. It will also help them make a more informed decision about whether they want to purchase your products.
The right shape can also help you increase sales by attracting more attention from customers. This is especially true if you have a new product that isn’t yet on the market.
For example, if you’re selling a lemon yogurt, you can use an angular package to convey a stronger flavor. This will appeal to customers who are looking for something that’s more tangy and refreshing.
The right shape can also encourage consumers to buy your products over competitors’. This will help you increase your brand repute and sale deals. In fact, it can be so powerful that your customers may even recommend your products to others!
First, it's important to identify your target audience. This will help you create packaging that resonates with customers on a personal level.
Colors
When you’re creating the cosmetic boxes, it’s important to choose a color scheme that resonates with your target audience. This is because it can help convey the product’s intended message to consumers, which can increase sales and customer satisfaction.
A good color scheme should be based on a product’s colors, branding, and other elements. It should also be cohesive with other marketing materials, such as brochures and advertisements.
For example, a lipstick or eyeshadow palette might be best suited for bright shades like fuchsia and purple. In contrast, a blush palette might work better with muted tones like pinks and peaches.
Different types of color can have different effects on consumer psychology, so it’s important to consider how your product’s packaging will be used in a variety of settings before choosing a color scheme. You’ll also want to think about how customers of various ages might perceive color.
White is a common color for packaging, and it often symbolizes purity and safety. It may seem conservative, but it’s an effective choice for a wide range of products.
It’s a great color to use if you want to communicate safety and cleanliness, which is why many beauty brands opt for this hue when designing their packaging. It’s also a common choice for products that are meant to be used daily, such as sunscreen and charcoal masks.
Shades of purple and pink are also popular choices for cosmetic packaging, as they generally communicate a sense of sophistication. They’re softer than reds or blues, and they’re usually aimed at a younger audience, such as pre-teens.
Choosing the right color for your cosmetic packaging is crucial, and it’s vital to make sure you choose one that will complement your brand’s core colors and logo. This will ensure that your package stands out from competitors and appeals to your target audience.
It’s also important to balance minimalism with color in your packaging design, as too much information can be overwhelming and lead customers to miss essential details. For instance, if your product has a large label, you might want to use a lighter shade for the background to create space for more text. It’s also a good idea to incorporate images and visuals that are relevant to the content of your cosmetic product.
Shapes
Cosmetic packaging can be a great way to make your products stand out on store shelves and attract more customers. However, you need to choose the right box for your brand’s image and goals.
One way to do this is to use the right shape. While traditional rectangular boxes are classic, there are other shapes that you can use to create a more eye-catching appearance. For example, you can use a heart or star to make your boxes stand out on the shelf. And you can even use recycled paper and bamboo to create eco-friendly packaging.
Another way to make your cosmetic boxes stand out is to add foiling. This will give them a unique look and can also increase their durability.
In addition, you can choose from a variety of materials when it comes to your custom cosmetic boxes. For instance, you can choose a high-end material like metal or wood for your boxes, or you can opt for an inexpensive option, such as cardboard.
Regardless of the material you choose, you want your cosmetic box to be strong and durable. This will ensure that your products don’t get damaged during shipping and handling.
While choosing the right shape and material for your boxes is important, you can also create an attractive design by adding stickers or labels. You can even add a QR code to your box for easy access to information about your product.
This will help consumers quickly identify the ingredients in your product. It will also help them make a more informed decision about whether they want to purchase your products.
The right shape can also help you increase sales by attracting more attention from customers. This is especially true if you have a new product that isn’t yet on the market.
For example, if you’re selling a lemon yogurt, you can use an angular package to convey a stronger flavor. This will appeal to customers who are looking for something that’s more tangy and refreshing.
The right shape can also encourage consumers to buy your products over competitors’. This will help you increase your brand repute and sale deals. In fact, it can be so powerful that your customers may even recommend your products to others!
 |
Alan Luiz
Aug 15, 2022
|
Ukraine War: The Donbas body collector who has lost count
Aleksey Yukov standing next to the white van, marked with a red cross
Image caption,
Aleksey Yukov and his men recover dead bodies of Ukrainian and Russian soldiers killed in combat in the Donbas
Aleksey Yukov has lost count of the bodies he's recovered in the Donbas over the past five months. He says he thinks it's more than 300, but he can't be sure.
Aleksey and his men drive a refrigerated white van, marked with a red cross, to carry out their work. They often drive towards danger to collect the bodies and remains of dead Ukrainian and Russian troops and civilians.
"We work with no days off. Constantly. We drive, we investigate, we transport, we search, all the time," he says.
It's grim work too - digging up the decomposing bodies of Russian soldiers buried in shallow trenches, or gathering their remains from burnt out armoured vehicles.
According to the United Nations, more than 5,000 Ukrainian civilians have been killed since Russia invaded in February.
There are no official figures for how many Ukrainian troops have died. But one adviser to President Zelensky told the BBC last month that between 100-200 Ukrainian soldiers were being killed every day. On average it's at the lower end of that scale.
Aleksey says that figure sounds realistic to him. But he believes the Russians are losing three times that number.
One Ukrainian soldier we spoke to, who had fought in Severodonetsk, described Russian tactics as similar to the First World War - with waves of their infantry running into a hail of bullets.
Smoke rising near homes in Donbas
Image caption,
Smoke rises near homes in the eastern Donbas region, where Russia has targeted its ground offensive
Who does Aleksey think is winning the war? "It's not about who is winning," he says. "It's about who's right. They [Russia] came here and that was unforgivable".
Every Ukrainian soldier we spoke to said they still believed they could win. Even in units that had suffered combat casualties of more than half of the troops.
But it's taking its toll on the living as well as the dead. Aleksey hasn't seen his one-year-old daughter for months.
"This war has ruined the life you had and the one you've been building," he says.
He adds that at the end of the day it all catches up: "That feeling when you are empty inside. The unfillable void".
Why Russia wants to seize Ukraine's eastern Donbas
Death comes quickly in the Donbas. Russian shells take mere seconds to land, and they're being used in industrial quantities. On average Russia is firing 20,000 artillery shells a day. Ukraine is able to respond with just 6,000.
There's no respite from the sound of heavy shelling at a military medical station we visit. The chief medical officer - who only wants to be known as Dr Anatoliy for his own safety - describes the situation on the frontline as "fragile".
He shows us photographs of a badly damaged military ambulance - riddled with bullet holes and torn to shreds by shrapnel. Dr Anatoliy says the red cross painted on their vehicles mean nothing to Russians. Two more ambulances are waiting outside the building under camouflage nets - ready to go to pick up the injured.
Tina packing a military bag inside an ambulance
Image caption,
Before volunteering to join the army Tina worked at a children's hospital
We meet Tina and Polina, two front line medics.
Tina used to work at a children's hospital before she volunteered to join the army. She wipes away tears as she talks about the family she's now missing.
"The pain goes away, because you have a task: to get a person to a hospital alive" she says. I ask if she's scared. "Of course it's scary. When a shell lands nearby, everything shrinks inside you".
For every soldier killed many more are injured. Tina says she's not allowed to give numbers but adds "there are casualties almost every day, and not just one. Sometimes many, sometimes a lot".
Polina standing near a vehicle
Image caption,
Twenty-one-year-old Polina says she exercises and listens to music to keep some sense of normality
Polina is just 21. The war's already cast a big shadow over her short life.
Her father and uncle are now prisoners in Russian-occupied Ukraine. She says she's trying her best not to let it get her down. She exercises and listens to music whenever she can - just to keep some sense of normality.
But Polina admits it's hard not to feel gloomy and depressed: "Apart from the bullets flying over your head, wounded people - and those wounded are often my friends and buddies - if you're taking it to heart it's going to be tough".
It's the troops she treats who give her hope.
"The guys who are injured and exhausted don't even want to go to hospital sometimes. They say I'm not going to leave my mates, we're holding the line together".
line
War in Ukraine: More coverage
RUSSIA: Stop the fighting: Russian soldier's mum speaks out
WATCH: War nears Ukraine maternity ward
ANALYSIS: Is the tank doomed?
READ MORE: Full coverage of the crisis
Aleksey Yukov standing next to the white van, marked with a red cross
Image caption,
Aleksey Yukov and his men recover dead bodies of Ukrainian and Russian soldiers killed in combat in the Donbas
Aleksey Yukov has lost count of the bodies he's recovered in the Donbas over the past five months. He says he thinks it's more than 300, but he can't be sure.
Aleksey and his men drive a refrigerated white van, marked with a red cross, to carry out their work. They often drive towards danger to collect the bodies and remains of dead Ukrainian and Russian troops and civilians.
"We work with no days off. Constantly. We drive, we investigate, we transport, we search, all the time," he says.
It's grim work too - digging up the decomposing bodies of Russian soldiers buried in shallow trenches, or gathering their remains from burnt out armoured vehicles.
According to the United Nations, more than 5,000 Ukrainian civilians have been killed since Russia invaded in February.
There are no official figures for how many Ukrainian troops have died. But one adviser to President Zelensky told the BBC last month that between 100-200 Ukrainian soldiers were being killed every day. On average it's at the lower end of that scale.
Aleksey says that figure sounds realistic to him. But he believes the Russians are losing three times that number.
One Ukrainian soldier we spoke to, who had fought in Severodonetsk, described Russian tactics as similar to the First World War - with waves of their infantry running into a hail of bullets.
Smoke rising near homes in Donbas
Image caption,
Smoke rises near homes in the eastern Donbas region, where Russia has targeted its ground offensive
Who does Aleksey think is winning the war? "It's not about who is winning," he says. "It's about who's right. They [Russia] came here and that was unforgivable".
Every Ukrainian soldier we spoke to said they still believed they could win. Even in units that had suffered combat casualties of more than half of the troops.
But it's taking its toll on the living as well as the dead. Aleksey hasn't seen his one-year-old daughter for months.
"This war has ruined the life you had and the one you've been building," he says.
He adds that at the end of the day it all catches up: "That feeling when you are empty inside. The unfillable void".
Why Russia wants to seize Ukraine's eastern Donbas
Death comes quickly in the Donbas. Russian shells take mere seconds to land, and they're being used in industrial quantities. On average Russia is firing 20,000 artillery shells a day. Ukraine is able to respond with just 6,000.
There's no respite from the sound of heavy shelling at a military medical station we visit. The chief medical officer - who only wants to be known as Dr Anatoliy for his own safety - describes the situation on the frontline as "fragile".
He shows us photographs of a badly damaged military ambulance - riddled with bullet holes and torn to shreds by shrapnel. Dr Anatoliy says the red cross painted on their vehicles mean nothing to Russians. Two more ambulances are waiting outside the building under camouflage nets - ready to go to pick up the injured.
Tina packing a military bag inside an ambulance
Image caption,
Before volunteering to join the army Tina worked at a children's hospital
We meet Tina and Polina, two front line medics.
Tina used to work at a children's hospital before she volunteered to join the army. She wipes away tears as she talks about the family she's now missing.
"The pain goes away, because you have a task: to get a person to a hospital alive" she says. I ask if she's scared. "Of course it's scary. When a shell lands nearby, everything shrinks inside you".
For every soldier killed many more are injured. Tina says she's not allowed to give numbers but adds "there are casualties almost every day, and not just one. Sometimes many, sometimes a lot".
Polina standing near a vehicle
Image caption,
Twenty-one-year-old Polina says she exercises and listens to music to keep some sense of normality
Polina is just 21. The war's already cast a big shadow over her short life.
Her father and uncle are now prisoners in Russian-occupied Ukraine. She says she's trying her best not to let it get her down. She exercises and listens to music whenever she can - just to keep some sense of normality.
But Polina admits it's hard not to feel gloomy and depressed: "Apart from the bullets flying over your head, wounded people - and those wounded are often my friends and buddies - if you're taking it to heart it's going to be tough".
It's the troops she treats who give her hope.
"The guys who are injured and exhausted don't even want to go to hospital sometimes. They say I'm not going to leave my mates, we're holding the line together".
line
War in Ukraine: More coverage
RUSSIA: Stop the fighting: Russian soldier's mum speaks out
WATCH: War nears Ukraine maternity ward
ANALYSIS: Is the tank doomed?
READ MORE: Full coverage of the crisis
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